Avtrade 40th Microsite

Celebrating 40 Years of Avtrade

There’s something deeply rewarding about watching a business grow and evolve over time, which is why one of the things we value most at Peekaboo is longevity. Our relationship with Avtrade continues well into its second decade. During that time, we’ve partnered on everything from branding and advertising to websites, global campaigns, and events. Today, they have grown into the world’s largest independent provider of aviation component services, and it’s been a privilege helping shape how their story is told to the world.

So when the opportunity arose to help celebrate Avtrade’s 40th anniversary, we knew it couldn’t just be about launching a microsite or designing a commemorative logo. It was about honouring four decades of ambition and determination—forty years in the making.

More Than An Anniversary

One of the greatest privileges of working with a client for so long is the level of trust that develops over time. We were given the opportunity to be involved right from the outset, helping shape the direction of the project and the story it would ultimately tell.

As conversations developed, it became clear that the anniversary itself wasn’t really the focus. Forty years is an incredible achievement, but the real story was what shaped their journey to success: the people, challenges, and milestones that transformed a small aviation business into a global organisation.

To bring that history to life, we developed a dedicated anniversary microsite and supporting visual identity to act as the centerpiece of a year-long celebration. Around that sat a wider collection of assets spanning social media, newsletters, invitations, internal communications, and event materials, ensuring the campaign resonated wherever people encountered it.

Bringing The Story To Life

One of the most enjoyable aspects of the project was finding opportunities to push the Avtrade brand into slightly more emotional territory. While remaining firmly within the existing design system, the campaign allowed us to celebrate the people behind the business and showcase a warmer, more personal side of the organisation.

Graham Brooks and the wider Avtrade team became the real stars of the story, bringing genuine authenticity and personality to the experience. It also gave us the opportunity to get stuck into custom illustration and expressive typography, all while learning even more about a partner we’ve worked alongside for so long. The result was a campaign that celebrated not only what Avtrade has achieved, but also the people responsible for making it happen.

A Lasting Legacy

The microsite itself proved incredibly successful, attracting thousands of visits throughout the anniversary campaign and becoming the definitive destination for those wanting to discover more about Avtrade’s accomplishments. It has since evolved into a permanent fixture of Avtrade’s wider digital presence, preserving the history of the business long after the anniversary celebrations have ended.

For us, the project reinforced something we’ve always believed, that the best work often starts with a conversation, evolves through collaboration, and succeeds because of the trust built over many years. After all this time, we discovered there were still stories we hadn’t heard, and for a partnership well into its second decade, that’s a pretty special thing.