Farnborough College of Technology
A long-term creative partnership in education
Client
Farnborough College of Technology
Sector
Education
Type of work
Prospectus Design
Web Design
Web Development
Advertising
Environmental Design
The client’s challenge
Farnborough College of Technology specialises in work-focused Post-16 education, providing a wide range of courses for both school leavers and adult learners across their Farnborough and Aldershot campuses. They initially approached us for a straightforward prospectus design, but it quickly became apparent that a broader, more strategic approach was needed to truly maximise their reach.
The core challenge was connecting with two different audiences. We set out to refresh their marketing materials, ensuring everything aligned with their overarching brand while clearly dividing the messaging, creating an energetic, engaging direction for school leavers, and a distinct, professional tone tailored to adult learners.
Everything Peekaboo designs always looks like there is an energy and an excitement to it, which is exactly what our market needs. We are always really delighted to see initial concepts, even when we have an idea of what we want, Peekaboo present work with so many extra layers on top that we hadn’t considered.
Steven Hunt
Director for Marketing and Learner Services, Farnborough College of Technology
The Peekaboo plan
Using the two main prospectuses as our foundation, we developed a comprehensive suite of materials, rolling out the fresh campaign creative across targeted advertising and internal graphics.
To ensure a cohesive experience on the ground, we brought the new visual identity to life across the physical campuses. By designing intuitive wayfinding, bold environmental graphics, and vibrant event signage, we amplified the College’s presence at every physical touchpoint, creating a seamless brand experience that connects their print marketing straight onto the campus walls.
The results
What began as a single prospectus brief has naturally evolved into a trusted, decade-long partnership. Over the last ten years, we have continually elevated the College’s visual communications, constantly refreshing their campaigns to engage new audiences while keeping their overarching brand completely unified across every campus milestone.
Today, Farnborough College of Technology stands as one of the most recognisable educational institutions in the South of England. Through our ongoing collaboration, we’ve ensured that their outward design presence perfectly matches the exceptional, forward-thinking quality of the education they deliver.
Let’s make something great together