Gen 2 Carbon
Engineering a bold new chapter
Client
Gen2 Carbon
Sector
Engineering
Type of work
Branding
Web Design
Web Development
Social Media
Advertising
The client’s challenge
Following a management buyout from ELG Carbon Fibre, Gen 2 Carbon emerged as a new business specialising in sustainable recycled carbon fibre solutions. While the company already possessed extensive industry knowledge and manufacturing expertise, they required a completely new identity that positioned them as an innovative leader within a highly specialised sector.
The challenge extended beyond branding alone. Gen 2 Carbon needed a cohesive digital presence capable of communicating with multiple audiences, from investors and commercial partners through to engineers and manufacturers, whilst presenting complex processes and capabilities in a clear and engaging way.
The Peekaboo plan
Working closely with the Gen 2 Carbon team during this pivotal stage of transition, we developed a complete visual identity from the ground up, creating a modern brand that reflected both the precision and sustainability-led ethos of the business.
This evolved into a wider digital and marketing brief, including a bespoke website designed and developed to communicate the company’s advanced capabilities through a clean and intuitive user experience. Alongside the website, we created investor presentation decks, printed marketing materials and exhibition graphics to ensure a consistent identity across every touchpoint.
Throughout the project, we maintained a future-focused visual language that positioned Gen 2 Carbon as a progressive and credible leader within the recycled carbon fibre sector.
The results
Gen 2 Carbon now has a cohesive and highly distinctive identity that positions the company as a forward-thinking leader within the sustainable manufacturing sector. The new website and supporting marketing materials provide a strong platform for future growth, helping the business communicate confidently across a range of international audiences.
Most importantly, the project equipped Gen 2 Carbon with a scalable brand presence that reflects both the innovation behind the business and the ambitions driving its next chapter.
Let’s make something great together