Spark2
A vibrant identity for inspiring young minds
Client
Spark 2
Sector
Education
Type of work
Branding
Web Design
Web Development
Motion Graphics
The client’s challenge
Teamii was an established provider of primary school educational workshops, delivering programs designed to ignite curiosity, build confidence, and develop essential skills. Having grown to reach over 383,000 children across the UK, their existing brand was outdated, struggling to position them correctly within a competitive market and failing to resonate with key audiences. They needed an identity that reflected their impressive scale, whilst also conveying the memorable, engaging experiences that set them apart in the education sector.
Peekaboo have been brilliant to work with. Responsive, creative, and they genuinely feel like an extension of our team rather than an outside agency.
Paul White
Managing Director, Spark2
The Peekaboo plan
Following an initial discovery phase, we worked closely with the client to map out their environment and guide them through a strategic naming process.
We then led a comprehensive branding exercise, iteratively refining their new marque to create a dynamic ‘Spark’ icon that perfectly distills the concept of inspiration, looking just as striking when static as it does in motion. To truly bring the newly named Spark2 to life, we developed a rich suite of supporting visual assets, combining custom illustrations, vibrant textures, clear typography, and bespoke icon sets.
We then designed and developed a new website crafted to tell the Spark2 story, utilising their fresh visual identity to effectively highlight their unique, highly engaging approach to educational workshopping.
The results
Spark2 now has a cohesive, vibrant identity that perfectly aligns with their dynamic approach to teaching. The comprehensive assets and guidelines allowed them to solidify their visual materials moving forward, ensuring every touchpoint is both engaging and consistent. But, most importantly, the brand has proven its flexibility as the company has refined its direction and repositioned its communications, ensuring the ‘Spark’ always remains at the heart of everything they do.
Let’s make something great together