Studio Insights

Isle of Wight


We are delighted to announce we have won the contract to develop the website for the multi award-winning producer of Mermaid Gin, the Isle of Wight Distillery.

They have tasked Peekaboo with developing a new, cutting edge website to grow alongside their already world-renowned brand.

The Isle of Wight Distillery, the first and only of its kind on the Island was founded by the ideals of creating something inspired by their stunning surroundings, utilising the unique character of the Island and doing things differently; minimising waste, using ethically sourced and often local ingredients to craft a range of smooth, complex spirits.

Working in tandem with London agency, Perfect Day we will navigate the merger of the Isle of Wight Distillery and Mermaid Gin brands into one, sleek and dynamic website, built to enhance user experience and promote their eclectic selection of products while maintaining the core values and Island-centric roots.

Update: The new website is now live –